Top This by Paola is not your average cake decoration. It is a beautiful masterpiece forged and personalized by the hands of an artist. It is a completely original art piece, meant to be the centerpiece of a wedding cake, but can be also be used as a decorative piece for any occasion. Every artwork is completely unique, made by hand, and never duplicated. It is the perfect piece for your special occasion.
Paola Dela Cruz started this company in 2016, when she was pregnant with her second child. She was on disability at the time and wanted to generate more income for her family. She had a realization one morning that she wanted to make cake toppers! Paola was always into crafty things, and she knew that there was an opportunity to make money. She learned the craft from online videos, and soon made her first cake topper for a family member. After she mastered her craft by creating them for friends and family, she was ready to enter the online world.
Paola made an instagram and etsy account and started posting her work. Her biggest challenge when she first started the business was online traffic to her etsy website. "It started off very slow, I didn't start getting traffic until I started promoting my work on wedding groups on Facebook." Her business started picking up traction in 2017 and continues to grow.
One of the struggles that Paola faces in her business is perfectionism. As a perfectionist, she never feels like she has done a good enough job, and always feels like she can do more. Paola wants every piece to be absolutely perfect, and her mission is to make artwork so personal that it creates a deep connection and feeling of happiness with her clients.
Although it is many of our ambitions to be able to work from home, the "Top This" owner states that tending to children and operating a business under the same roof has its challenges. "Sometimes it would be better to have the kids in day care so I can focus on my work" says Paola. "It can be overwhelming, especially when they ruin a project you've been working on for hours!" I'm sure many of us parents can relate on some level.
Top This is unlike any other business in its class because of Paola's involvement with her clients in the creative process. She will work with them every step of the way to ensure that they receive a product that is perfect for them. All of her clients become raving fans and have brought Paola referral business.
Word of mouth and social media is currently the 2 major players in bringing Top This new business. Because she doesn't have a store front, Paola relies primarily on online traffic to bring new business. Help increase her traffic and check her out here.
Paola's dream is to have her cake toppers produced and distributed all over that world. Top This is a truly unique brand of products that can be enjoyed for any occasion. They are radically unique, completely handmade and entirely personalized. Please check her out when planning your next occasion, you and your guests will be pleasantly surprised!